Big Sean Announced As The Detroit Pistons’ New Creative Director Of Innovation
The Detroit Pistons and Big Sean, a native son of Detroit, have announced a new partnership that will see the hip-hop star become the franchise's new creative director of innovation. Big Sean will work with the franchise on merchandising, community engagement, rebranding of the organization's cultural aesthetics, as well as social justice advocacy, essentially, doing more than simply designing T-shirts and jerseys. What Big Sean has to say: "There’s obviously room for growth even more as far as ownership."
Big Sean tells how taking this new job is not strictly business but personal as well: "My first memory was how important they were to the city for real. The Bad Boys Isiah Thomas and Joe Dumars. The back-to-back championships. They were No. 1 and their reputation was they were so tough, man... And the Detroit mentality is like, by any means necessary, you know, like Detroit Red. The Bad Boys definitely carried that reputation."
"Sports and music go so hand in hand because a lot of us wanted to be athletes. And a lot of athletes wanted to be rappers or musicians. I feel like that’s such a common respect between the two, but both are very rare jobs, right? With very rare experiences. But you seen Kobe rapping, you’ve seen Shaq rapping, Allen Iverson, you see athletes rapping and entertainers playing basketball — you know, really, really trying to play. They’re synonymous. They go together hand in hand, so it’s easy to mix the two and it’s very natural. We’re in a studio watching their games and they’re in the locker room listening to our music," he added.Big Sean follows in similar footsteps as JAY-Z with the Brooklyn Nets, Steve Stoute with the New York Knicks, and Drake with the 2019 Toronto Raptors champions.
Salute Sean Don!
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